kip × your space.
the partner toolkit.
your launch programme. everything you need, in the order you need it. built to be used, not read. feel the difference.
your space deserves their full attention.
the phone has other ideas. kip is how you give it back.
not by taking the phone away. by giving members the choice. which apps stay on. which apps pause. one tap that makes it real.
your space becomes the space again. not a backdrop to a scroll.
the one-page brief.
the shortest version of this document. screenshot this section. the rest is built to be worked through, stage by stage.
the sequence at a glance.
| stage | what happens |
| week −2 | announce. first email to members. brief your team. |
| week −1 | remind. second email. signage goes up. second social post. |
| week 0 | launch. tags live. launch email. reveal post. team ready on the floor. |
| week +1 | follow up. seven-day email, two versions. first member moments. |
| week +4 | embed. reference kip in your monthly comms. check the dashboard. |
| week +12 | sustain. onboarding integration. quarterly review with your kip lead. |
every stage above has its own block in §03, with the emails, captions and signage for that stage sitting inside it. set your go-live date there and the whole programme dates itself for your venue.
three ways partners lose the launch.
- one email and done. the launch is a sequence, not an announcement. skip week −2 and you lose most of your downloads.
- treating kip as the team's tech support problem. app help lives inside the kip app. your team points. we handle.
- letting signage become wallpaper. if a member has walked past a sign ten times without reading it, move the sign.
members who hear about kip once forget. members who hear about it three times act. sequence beats spectacle, every time.
know kip.
five minutes. what kip is, how it works, and how to talk about it. every block with a copy button is ready to lift straight into your channels.
what kip sounds like.
how it works. the member journey.
- download. members download the kip app. free, on iOS and Android. the App Store and Google Play.
- set up modes. modes are how members choose what to pause and when. a focus mode for work. a workout mode for the gym. a wind-down mode for the evening. each mode has its own list of apps to pause and its own list to keep. members build their own. kip presets nothing.
- choose what stays. choose what pauses. inside each mode, the member decides. phone, messages, maps. most keep these. social, news, email, games. most pause these. it is their phone, on their terms.
- disconnect. members tap the kip tag with their phone. the chosen mode activates. the paused apps are paused. somewhere without a tag? hold the disconnect button in the app for three seconds. the hold is deliberate. it stops accidental taps and makes disconnecting a small, intentional act.
- reconnect. one way back. tap the tag. disconnecting can happen anywhere; reconnecting only happens at the tag. that is what protects the experience your space is built around. the tag makes coming back a deliberate act, in a deliberate place.
how to write kip.
- always lowercase. kip. never Kip or KIP. not even at the start of a sentence.
- the product is the kip tag. lowercase t.
- the app is the kip app. lowercase a. free on iOS and Android.
- lead with the experience, not the platform. the tap, the presence, the time back.
words we use. words we don't.
kip is not anti-phone. kip is not anti-tech. both are great. we are pro time. we think people are losing too much of it to their phone. when in doubt, keep it warm, keep it practical, keep it on the side of your member.
where members go for help.
anything app or tech related is on us. setup, modes, account, troubleshooting, the lot. members open the kip app, head to settings → help, and reach kip support directly. your team never has to triage an app issue or know how the product works under the hood.
tag and hardware questions (unresponsive, damaged, loose) come to kip via hello@kip.life. hardware sits between us and you. never the member.
your team is not the technical support line. they point. we handle.
the launch programme.
a successful launch is a sequence, not an announcement. six stages. everything each stage needs sits inside it: the objective, the actions, and the exact copy, ready to lift. work top to bottom.
announce.
build curiosity. give members enough time to download and set up before launch day. this is the week most launches are won or lost.
- send the announce email below. tell members what is coming, when, and to download the app now.
- brief your team with the team email below. they will be asked. make sure they have an answer.
- post a teaser on social. image led, minimal copy. teaser assets are in the asset bank, §06.
- confirm your tag placement. four principles in §04. a second pair of eyes: hello@kip.life.
remind.
keep momentum. catch the members who missed the first email, and walk everyone through setup so they arrive ready.
- send the reminder email below. confirm the go-live date.
- post a second piece on social: how kip actually works. caption below.
- if signage is going up early, this is the week. print files in §06.
launch.
drive the first tap.
- send the launch email below. kip is live. where the tags are. what to do.
- signage up near every tag, if it is not already.
- full reveal on social. feed and stories. captions below.
- team briefed, ready, talking about it on the floor.
- make the first tap visible. yours. your team's. a member's. photograph it, post it, and send it to us at hello@kip.life. we will amplify it.
print-ready versions of all signage, plus the long form and reception cards, are in the asset bank, §06.
follow up.
bring back the members who haven't downloaded yet. reward the ones who have. two audiences, two emails. if your email platform can split by link clicks on the launch email, use that. if not, send the non-downloader version to everyone.
- send the seven-day email. two versions below: one for downloaders (a tip), one for non-downloaders (a reason).
- share member moments on social. anonymous and respectful. caption below.
- refresh signage if it is already becoming wallpaper. move it. add to it.
embed.
move from "i've heard of kip" to "i use kip every time i'm here."
- reference kip in your monthly newsletter. not as news. as part of the space. blurb below.
- check the partner dashboard. see where taps are coming from. see where they are not. move tags or signage accordingly.
- pull a member quote or moment. share it with your team. share it with us.
pull [X hours] straight from your partner dashboard. a real number lands harder than any adjective.
sustain.
make kip part of the culture of the space. not an installation.
- loop kip into new member onboarding. every joiner hears about it from day one. insert below.
- celebrate a milestone. total hours disconnected. tap counts. member feedback. §05 has the plays.
- book a quarterly review with your kip lead. what's working. what's next.
drop this into your welcome email, joining pack, or member app. new joiners adopt kip faster than anyone: it is simply how your space works.
the most common partner mistake is treating launch day as the destination. the launch is the start. the first 90 days are where members decide whether kip lives in your space or fades from it.
in-space.
placement, troubleshooting, what to put in your team's hands. the operational layer.
why kip works in your space.
the launch programme is the same everywhere. what changes is why it matters in your space, and what you tell your members. underneath all of them is one thing: your space exists to bring people together, and the phone is the main thing pulling them out of the room. open your category.
gyms & boutique fitness +
a 2021 study found 30 minutes on social apps raised mental fatigue and cut volume-load (the total work done) in a resistance session. scrolling in the rest gap also quietly stretches a 60-second rest into three or four minutes, so intensity drops and the session drags. it also kills the floor: a room of people looking down is a room that never talks.
your rest is part of the set, not a scroll break. tap in, keep your timer, tracker and music, pause the feed.
- more focus and intensity, more work in the same hour
- rest stays short, so you train harder and leave sooner
- better mind-muscle connection and form between sets
- your session stays yours, no comparison spiral mid-workout
- a floor where people actually talk, spot and train together
- more of the community that made you join in the first place
- you leave having actually trained, not half-scrolled through it
- reset your breathing, count the rest down
- rehearse the next set, cue your form
- talk to whoever's waiting on the rack, share it
- ask a coach or a regular for a tip
co-working & offices +
after a single interruption it takes on average around 23 minutes to fully refocus (gloria mark, uc irvine). a reflexive phone check doesn't cost the 30 seconds you spent on it, it costs the momentum on either side. and the real value of a shared workspace is the people in it: strong connection at work is one of the best-evidenced drivers of wellbeing and the collaboration you can't get at home.
deep work and real collaboration are the reason to be here, not at home. tap into a focus mode, keep your tools, pause the pings.
- longer stretches of uninterrupted, deeper work
- faster, cleaner focus, less time re-finding your place
- fewer reflexive checks, more finished tasks
- meetings and conversations people are actually present in
- better in-person collaboration, the reason you share a space
- real connection with the people around you, not heads-in-feeds
- you leave having done the work you came to do
- work in 25 to 45 minute focus sprints, tap in for each
- phone-down meetings, one tap at the door
- take a real break: coffee, a walk, a chat with a neighbour
- meet the person at the next desk instead of your notifications
members' clubs +
research on shared meals found that when phones were used at the table, people felt more distracted and enjoyed the time noticeably less (kushlev & dunn). and strong social connection is one of the most robust predictors of long-term health, on par with well-known risk factors (holt-lunstad). a club is connection as a business model. the phone works directly against it.
this is a room built for connection. tap in, stay reachable for what matters, let the rest wait.
- richer conversations, real presence with who you're with
- more of the serendipitous connection the club exists for
- the club feels like an escape, not an extension of the desk
- you notice the room, the detail, the experience you pay for
- reachable for a call or the babysitter, feed paused
- you leave feeling you were actually here, with the people here
- put the question to the table, not to Google
- introduce yourself to someone new
- read, think, or just watch the room
- keep the camera for the moment, not the scroll
travel & hotels +
holidays are for presence, but habit still pulls the average person to their phone through the day (uk average around 3 hours 20 minutes daily). phone use in leisure and social settings measurably lowers enjoyment of the moment (kushlev & dunn), including the time with the people you travelled to be with.
you came here to be somewhere else, with someone. tap in, keep the map and camera, pause the inbox.
- a stay you're actually present for
- more connection with who you're travelling with
- a genuine switch-off from work email
- better rest and a real sense of escape
- camera, maps and translation stay on, the feed goes quiet
- memories made through your eyes, not a screen
- talk to who you're with over dinner
- keep the camera, lose the scroll
- read the book you brought
- be bored by the pool for a minute, that's the point
entertainment +
a lit screen fractures attention, for the person holding it and everyone near them. phone use during shared experiences lowers immersion and enjoyment (kushlev & dunn). a live room is a shared experience. one phone breaks it for more than one person. kip is opt-in, not enforcement, so lead on the guest's own experience.
the show deserves your full attention. tap in, stay reachable for an emergency, let the screen in your pocket rest.
- full immersion in what you came to see
- a shared room that stays shared, with whoever you came with
- no glow pulling your eyes, or your neighbour's
- you actually remember the experience
- reachable for a genuine emergency, the rest paused
- something to talk about together afterwards
- let yourself be absorbed, that's the point
- save the phone for the interval, not the show
- talk about it after, in person
retreats +
retreats are built on presence, recovery and connection, and the phone is the main thing that pulls people back out of all three. genuine rest and real connection are among the best-evidenced drivers of wellbeing (holt-lunstad); the mechanism is simple: real recovery and real people displacing screen time.
this is a space to switch off properly, together. tap in, keep what you need for safety, pause everything that drags you back to the day-to-day.
- a real, deep switch-off, not a half one
- genuine connection with the group and facilitators
- full presence in sessions, practice and stillness
- deeper rest and recovery
- no work creeping in through the inbox
- you leave actually restored, and having met people
- connect with the group over meals and downtime
- be present in the session, phone parked
- journal the thought instead of posting it
- sit with a quiet moment instead of filling it
events & conferences +
events live or die on the room being in the room. phone use during shared experiences lowers enjoyment and connection (kushlev & dunn), and the connection an event creates (the conversations, the introductions, the ideas) is its whole value.
the value is in the room and the people in it. tap in, keep the event app and camera, pause the feed.
- present for the speakers, the moments, the people
- real networking and collaboration, not heads-down side by side
- the sessions land and you remember them
- more of the connection you came for
- camera and event app stay on, social goes quiet
- you leave with contacts and ideas, not just posts
- talk to the person next to you, not your notifications
- ask the speaker the question instead of posting it
- capture one photo, then put it away
- save the posting for after, when you've got something to say
tag placement principles.
four rules. they will get you 90% of the way there.
- place tags at moments of transition. arrival. threshold. settling in. not the end of a session. too late.
- make the tap obvious. a tag a member has to hunt for is a tag a member does not tap.
- pair the tag with signage. tag alone is a sticker. tag plus a line of copy is a behaviour.
- stay consistent across sites. if you operate multi-site, place tags in the same relative location across venues. members should not have to relearn.
you know your space. placement is your call. if you want a second pair of eyes before you finalise, email hello@kip.life. we've seen what works elsewhere. the decision is yours.
front of house troubleshooting.
a quick reference for your team. for anything beyond this, app issues go to the kip help centre (in-app, settings → help). tag and hardware issues come to kip at hello@kip.life.
| issue | what to say / do |
| "the tag isn't working when i tap it." | check the kip app is installed and set up. tap with the top of the phone, flat against the tag. if it still will not respond, open the kip app and hold the disconnect button for three seconds as a fallback, then flag the tag to kip at hello@kip.life for a check. |
| "my apps haven't come back on." | tap the tag again. firmly. with the top of the phone. the tag is the only way back. if still unresponsive, email hello@kip.life. members have four emergency reconnects per month in settings as a safety net, not a habit. |
| "does it work on my phone?" | yes. the kip app is free on iOS and Android. the App Store and Google Play. |
| "i don't want to download the app." | no pressure. kip is optional. nothing else changes. |
| anything else. | app related → help centre in the app. tag related → email hello@kip.life. |
measure & momentum.
your partner dashboard shows what is happening in real time. here is what to look at, how to read it, and how to turn the numbers into moments your members care about.
- tag taps. total, by site, by week.
- minutes and hours disconnected. aggregate, across your members.
- peak times of day. when your space disconnects most.
- trends. week on week. month on month.
- site comparisons. if you operate multiple venues.
how to read it.
kip is a habit. habits don't move in straight lines.
expect a slow start, then growth. the members who try kip in the first two weeks become your regulars. use the framework below, not as a scorecard, as a sense check on whether the behaviour is taking root.
| week 1 | awareness. have your active members heard about kip? have they downloaded the app? taps are a bonus. adoption is the headline. |
| month 1 | first-tap conversion. are downloaders becoming tappers? where in the space are taps clustering? where aren't they? |
| month 3 | repeat behaviour. are the same members coming back and tapping again? this is the habit forming. |
| month 6+ | unprompted mentions. members talking about kip without being prompted. feedback. quotes. this is when kip becomes part of the place. |
make the numbers do something.
the dashboard is not just a report. it is fuel for the story your space keeps telling. four plays partners run with it. pick one a quarter.
want help shaping a play? bring it to your quarterly review or email hello@kip.life. we will build the comms with you.
not taps. not minutes disconnected. the quote a member gives you, unprompted, about how the space feels different. collect those. share them with your team. share them with us. that is the story kip is in.
asset bank.
everything you need to put kip on the wall, in the inbox, and across your channels. all assets are partner-use only. download what you need.
01 · logos.
02 · signage.
03 · social.
04 · email.
always use kip in lowercase, even at the start of a sentence. use the right logo for the background: black on light, white or lime on dark. co-brand lockups use the editable template; don't recreate from scratch. custom needs outside this pack? hello@kip.life. we turn assets around in 3 working days.
before you go live.
walk this list before launch week. if anything is open, email hello@kip.life. click to tick. your progress saves on this device, so come back any time.
- go-live date set, shared with kip, and entered in §03 so the programme is dated
- launch planning call with your kip lead booked or done
- one person in your business owns the launch, by name
- tags installed and tested at every planned location
- tap positions confirmed, clear sightlines, no obstruction
- signage printed and in place near every tag
- partner dashboard access confirmed for every relevant team member
- week −2 member email scheduled or sent
- week −1 reminder email drafted and scheduled
- week 0 launch email drafted and scheduled
- social posts drafted across feed and stories
- download link in every email and post, App Store and Google Play
- internal team email sent
- newsletter mention queued for the month after launch
- team briefed on what kip is and what to say
- troubleshooting reference (§04) printed or shared internally
- single internal contact named for kip questions on the floor
- hello@kip.life saved as the route for anything kip can help with
- all copy reviewed for kip lowercase usage
- co-branded lockup used correctly on customer-facing materials
- custom assets sense-checked with kip before going live
support.
we are here to make this work, however the partnership shows up. get in touch at hello@kip.life.
- member support, end to end. anything app, tech or product related is on us. setup, modes, account, troubleshooting. members reach kip support directly through the in-app help centre.
- tag and hardware. fault. replacement. damage. email us.
- comms review. send drafts. we feed back.
- custom assets. anything outside the pack.
- partner questions your team can't answer. whatever they bring you, we'll help you handle.
- event tie-ins and momentum plays. challenges, charity tie-ins, milestones.
response times.
the install is the easy part.
launch and embed are where the partnership earns its value. after that, the real opportunity is treating kip as an operating rhythm. not a one-off install. a thing your space practises. weekly comms. monthly mentions. quarterly reviews. the partners who do this don't just have kip in their space. they have a story they keep telling.
we're in it with you.