Something new is coming to [your space]
the partner
toolkit.
Launch kip inside your space. Embed the habit. Feel the difference.
00 manifesto
Your space deserves their full attention.
The phone has other ideas.
kip is how you give it back.
Not by taking the phone away. By giving members the choice. Which apps stay on. Which apps pause. One tap that makes it real.
Your space becomes the space again. Not a backdrop to a scroll.
01 if you read nothing else
the one
page brief.
The shortest version of this document. Screenshot this section. The rest is the reference layer.
What kip is
A small tag on the wall. A free app on your member's phone. Members choose which apps to pause. They tap the tag to disconnect. They tap again to reconnect. That is the whole thing.
What it does for you
Members who are present in your space, not on their screens. A wellness story you can talk about. A clear point of difference in how you protect the experience you have built.
What you have to do
Week −2
Announce. First email to members. Brief your team.
Week −1
Remind. Second email. Signage goes up. Second social post.
Week 0
Launch. Tags live. Launch email. Reveal post. Team ready on the floor.
Week +1
Follow up. Seven day email. First member moments.
Week +4
Embed. Reference kip in your monthly comms. Check the dashboard.
Week +12
Sustain. Onboarding integration. Quarterly review with your kip lead.
Three ways partners lose the launch
- One email and done. The launch is a sequence, not an announcement. Skip Week −2 and you lose most of your downloads.
- Treating kip as the team's tech support problem. App help lives inside the kip app. Your team points. We handle.
- Letting signage become wallpaper. If a member has walked past a sign ten times without reading it, move the sign.
the rule
Members who hear about kip once forget. Members who hear about it three times act. Sequence beats spectacle, every time.
02 what kip is
what kip
is.
This is what kip sounds like. Three lengths. Pick the one that fits the channel. All copy paste ready.
The line
copy paste ready
kip helps you disconnect from your phone and reconnect with what matters most.
The short version
copy paste ready
kip is a digital wellness brand. A small tag, a free app, and the choice of which apps to keep and which to pause. Tap to disconnect. Tap to come back. Your phone becomes only what you need it to be.
The long version
copy paste ready
kip is a digital wellness brand helping people build a healthier relationship with their phone. Members download the kip app and decide which apps serve them in a given moment and which do not. They keep what they need. They pause what they do not. When they tap the kip tag, their phone becomes the version of itself they want it to be. When they are ready to come back, they tap the tag again. A small action with a big effect. Better focus, more presence, the freedom to be where you are without the pull of a notification.
How to write kip.
- Always lowercase. kip. Never Kip or KIP. Not even at the start of a sentence.
- The product is the kip tag. Lowercase t.
- The app is the kip app. Lowercase a.
- Currently iOS. Android in 2026. Lead with the experience, not the platform. Be ready if asked.
words we use. words we don't.
→ use
✕ avoid
Protect the experience
Anti-phone
Be intentional with your time
Anti-tech
Focus
Digital detox
Presence
Addiction
Connection
Hooked
Disconnect to reconnect
Restriction
Digital wellness
Phone ban
Digital disconnection
Unplug
IRL
Brick
A line we hold. kip is not anti phone. kip is not anti tech. Both are great. We are pro time. We think people are losing too much of it to their phone. When in doubt, keep it warm, keep it practical, keep it on the side of your member.
03 why this matters
the case to
your members.
This is the argument. The thing you are really telling them when you put a tag on the wall.
The workout. The workspace. The room. The meal. The moment. They booked the time, walked through the door, stepped into something they wanted to be part of.
Then the phone followed them in.
Notifications interrupt. Scrolling fills the gaps. The experience they came for gets quieter. Not because anything in your space changed. Because their attention is somewhere else.
What kip gives them.
Not a digital detox. Not an obligation to switch the phone off. A way to decide, in the moment, which apps belong here and which do not. They keep the apps they need. They pause the ones that pull. One tap, and the version of the phone they want becomes the version of the phone they have.
What kip gives you.
- Members who are more engaged in your space. Present, not scrolling.
- A member first benefit that says you care about more than the transaction.
- A clear point of difference. You are protecting the experience, not just selling it.
- A measurable wellness story you can take to members, prospects, press.
The bigger picture.
Adults spend several hours a day on their phone. Most of it unintentional. People want their attention back. They are looking for spaces and brands that help them get it. Partnering with kip puts you on the right side of that shift. Early.
04 how it works
the member
journey.
End to end. This is what your team will be asked about. This is what your launch comms have to make clear.
01 / Download
Members download the kip app from the App Store. Free. Currently iOS only. Android launches in 2026.
02 / Set up modes
Modes are how members choose what to pause and when. A focus mode for work. A workout mode for the gym. A wind down mode for the evening. Each mode has its own list of apps to pause and its own list to keep.
03 / Choose what stays. Choose what pauses.
Inside each mode, the member decides. Phone, messages, maps. Most keep these. Social, news, email, games. Most pause these. It is their phone, on their terms.
04 / Disconnect
Members tap the kip tag with their phone. The chosen mode activates. The paused apps are paused.
If they're somewhere without a tag, they can disconnect from inside the app instead. Hold the disconnect button for three seconds. Same result. The hold is deliberate. It stops accidental taps and makes the decision to disconnect a small, intentional act.
05 / Reconnect
One way back. Tap the tag.
This is the load-bearing design principle. Disconnecting can happen anywhere. Reconnecting only happens at the tag. That's what protects the experience your space is built around. If reconnecting was as easy as a tap inside the app, kip would be a setting people toggle without thinking. The tag makes coming back a deliberate act, in a deliberate place.
the safety net
For genuine emergencies, members have four emergency reconnects per month inside Settings. They reset monthly. This is a safety net, not a habit. The tag is the way back.
once it's set up
kip is fast. Walk in. Tap. In. Walk out. Tap. Out. No fiddling. No decisions. No friction. The habit builds. The space gets the member's attention back.
Where the tags live.
You know your space. Tag placement is your call.
As a guide. Tags work at moments of arrival, transition, or focus. Reception. Studio entrance. Locker room. Hot desk. Event space. Changing room. Room key card. Table card. Anywhere a member is already shifting into the experience you have built.
If you want a second pair of eyes before you finalise, email hello@kip.life. We've seen what works elsewhere. The decision is yours.
Where members go for help.
Anything app or tech related is on us. Setup, modes, account, troubleshooting, the lot. Members open the kip app, head to Settings → Help, and they reach kip support directly. Your team never has to triage an app issue or know how the product works under the hood.
Tag and hardware questions (unresponsive, damaged, loose) come to kip via hello@kip.life. Hardware sits between us and you. Never the member.
Your team is not the technical support line. They point. We handle.
05 the launch
the launch.
A successful launch is a sequence, not an announcement. Members need time to hear. Time to download. Time to set up. Time to arrive ready. Here is the rhythm.
Week −2
announce.
Build curiosity. Give members enough time to act before launch day.
Do this
- Send the first member email (template in §06). Tell them what is coming, when, and to download the app now.
- Post a teaser on social. Image led. Minimal copy.
- Brief your team. They will be asked. Make sure they have an answer.
Week −1
remind.
Keep momentum. Catch the members who missed the first email.
Do this
- Send the reminder email. Confirm go live date. Walk members through setup so they arrive ready.
- Post a second piece on social. How kip actually works.
- If signage is going up early, this is the week.
Week 0
launch.
Drive the first tap.
Do this
- Send the launch email. kip is live. Where the tags are. What to do.
- Signage up near every tag, if it is not already.
- Full reveal on social. Feed and stories.
- Team briefed, ready, talking about it on the floor.
- Make the first tap visible. Yours. Your team's. A member's. Show it happening.
Week +1
follow up.
Bring back the members who haven't downloaded yet. Reward the ones who have.
Do this
- Send the seven day email. Two versions. One for downloaders (a tip). One for non downloaders (a reason).
- Share member moments on social. Anonymous and respectful.
- Refresh signage if it is already becoming wallpaper. Move it. Add to it.
Week +4
embed.
Move from "I've heard of kip" to "I use kip every time I'm here."
Do this
- Reference kip in your monthly newsletter. Not as news. As part of the space.
- Check the partner dashboard. See where taps are coming from. See where they are not.
- Pull a member quote or moment. Share it with your team. Share it with us.
Week +12
sustain.
Make kip part of the culture of the space. Not an installation.
Do this
- Loop kip into new member onboarding. Every joiner hears about it from day one.
- Celebrate milestones. Total minutes disconnected. Tap counts. Member feedback.
- Book a quarterly review with your kip lead. What's working. What's next.
the trap
The most common partner mistake is treating launch day as the destination. The launch is the start. The first 90 days are where members decide whether kip lives in your space or fades from it.
06 copy library
copy library.
Lift it straight. Use it as a start and bring your voice. Fill in the bracketed sections. Every email ends with [sign off]. Drop in your house style.
Member emails.
Email 01 · Week −2
announce.
Subject
Body
Hi [first name],
In two weeks, we are introducing something new at [your space]. Small. Sits on the wall. Built to give you something worth protecting. Your full attention.
We have partnered with kip. kip lets you decide which apps serve you in a given moment and which do not. Keep what you need. Pause what you don't. Your phone becomes only what you need it to be.
To be ready for go live, download the kip app now from the App Store. Set it up before your next visit and you will be ready to tap in on day one.
More to come.
[sign off]
Email 02 · Week −1
remind.
Subject
kip goes live at [your space] next week
Body
Hi [first name],
kip is live at [your space] from [launch date]. One week to go.
Before then:
- Download the kip app from the App Store
- Set up your modes. Choose which apps to keep and which to pause.
- Arrive on launch day ready to tap in
kip is not about giving up your phone. It is about deciding what your phone is for in a given moment. The apps you need stay on. The apps that pull, pause. Simple as that.
See you next week.
[sign off]
Email 03 · Week 0
launch.
Subject
kip is live at [your space]
Body
Hi [first name],
kip is live. You will see kip tags around [your space] from today.
How to use them:
- Open the kip app
- Tap a kip tag with your phone when you arrive. Your chosen apps pause.
- Tap the tag again when you leave. Your apps come back on.
If you have not downloaded yet, grab it from the App Store. Two minutes to set up.
No notifications interrupting your [session / workday / stay]. Just the thing you came for.
Less phone. More [your space].
[sign off]
Email 04 · Week +1
follow up.
Subject
How is it going with kip?
Body
Hi [first name],
kip has been live at [your space] for a week. If you have not downloaded the app yet, this is your reminder.
Members who use kip tell us the same thing. The time they spend here feels different. More focused. More present. Less interrupted.
Try it on your next visit. Tap a kip tag and see what changes.
[link to download the app]
[sign off]
In space signage.
Near the tag / short
tap to disconnect.
tap to reconnect.
kip × [your space]
Near the tag / long
This is a kip tag.
Tap it with your phone to pause the apps you have chosen.
Tap again when you are ready to reconnect.
Download the kip app to get started.
Reception / front of house
we partnered with kip.
Ask us how to protect your time here.
Social captions.
Launch post / feed
We are now a kip partner.
kip lets you decide which apps serve you in a moment and which do not. Tap a kip tag, your chosen apps pause. Tap again, they come back.
kip tags are live around [your space] from this week. Download the kip app to get started.
Less phone. More [your space].
Launch post / stories
Frame 1. kip is here.
Frame 2. Tap to disconnect. Tap to reconnect.
Frame 3. Download the kip app. Link in bio.
Habit reminder / ongoing
A small thing that changes the experience.
Tap a kip tag on your way in. Be where you are.
[your space] × kip
Internal team email.
For your team
briefing.
Subject
We are launching kip. What you need to know.
Body
Team,
From [launch date], we are partnering with kip across [your space]. Tags will be installed around the venue. Members will ask questions. Here is what you need.
What kip is. A digital wellness tool that lets members choose which apps to keep and which to pause. They tap a tag to disconnect. They tap again to reconnect. It is not about giving up the phone. It is about making it work for them in the moment.
What to tell members:
- Download the kip app (App Store, iOS. Android in 2026)
- Choose which apps to keep. Choose which to pause.
- Tap a kip tag when they arrive. Tap again when they leave.
Why we are doing this. Our members come here for an experience. The phone gets in the way of it. kip is a small, member first way to help them protect their time with us.
Questions: [internal contact].
[sign off]
07 asset bank
asset
bank.
Everything you need to put kip on the wall, in the inbox, and across your channels. All assets are partner‑use only. Download what you need.
01
logos.
02
signage.
tap to disconnect.
tap to reconnect.
tap to reconnect.
This is a kip tag.
Tap it with your phone to pause
the apps you've chosen.
Tap it with your phone to pause
the apps you've chosen.
we partnered with kip.
Ask us how to protect
your time here.
Ask us how to protect
your time here.
less phone.
more presence.
more presence.
03
social.
04
email.
announce.
week −2 banner
week −2 banner
kip is live.
launch banner
launch banner
Rules of the road.
- Always use kip in lowercase. Even at the start of a sentence.
- Use the right logo for the background. Black on light. White or lime on dark.
- Co‑brand lockups use the editable template. Don't recreate from scratch.
- Custom needs outside this pack? hello@kip.life. We turn assets around in 3 working days.
08 in‑space
in‑space.
Placement, troubleshooting, what to put in your team's hands. The operational layer.
Tag placement principles.
Four rules. They will get you 90% of the way there.
- Place tags at moments of transition. Arrival. Threshold. Settling in. Not the end of a session. Too late.
- Make the tap obvious. A tag a member has to hunt for is a tag a member does not tap.
- Pair the tag with signage. Tag alone is a sticker. Tag plus a line of copy is a behaviour.
- If you operate multi site, place tags in the same relative location across venues. Members should not have to relearn.
Front of house troubleshooting.
A quick reference for your team. For anything beyond this, app issues go to the kip Help Centre (in‑app, Settings → Help). Tag and hardware issues come to kip at hello@kip.life.
Issue
What to say / do
"The tag isn't working when I tap it."
Check the app is open. Check NFC is enabled. If still not working, open the kip app and hold the disconnect button for three seconds as a fallback. Flag the tag to kip at hello@kip.life for a check.
"My apps haven't come back on."
Tap the tag again. Firmly. With the top of the phone. The tag is the only way back. If still unresponsive, email hello@kip.life. Members have four emergency reconnects per month in Settings as a safety net, not a habit.
"I don't have an iPhone."
Android launches in 2026. Take their details for the launch list.
"I don't want to download the app."
No pressure. kip is optional. Nothing else changes.
Anything else.
App related → Help Centre in the app. Tag related → email hello@kip.life.
09 measure
measure.
Your partner dashboard shows what is happening in real time. Here is what to look at. How to read it. What to ignore.
What you can see.
- Tag taps. Total, by site, by week.
- Total minutes disconnected. Aggregate, across your members.
- Trends. Week on week. Month on month.
- Site comparisons. If you operate multiple venues.
What you won't see.
Individual member data. Not which member disconnected. Not which apps they paused. Not when. This is deliberate. Member trust is the foundation of kip and we will not compromise it. You get the impact. Members get their privacy.
How to read it.
Expect a slow start, then growth. The members who try kip in the first two weeks become your regulars. Use the framework below. Not as a scorecard. As a sense check on whether the behaviour is taking root.
Week 1
Awareness. Have your active members heard about kip? Have they downloaded the app? Taps are a bonus. Adoption is the headline.
Month 1
First tap conversion. Are downloaders becoming tappers? Where in the space are taps clustering? Where aren't they?
Month 3
Repeat behaviour. Are the same members coming back and tapping again? This is the habit forming.
Month 6+
Unprompted mentions. Members talking about kip without being prompted. Feedback. Quotes. This is when kip becomes part of the place.
the number that matters most
Not taps. Not minutes disconnected. The quote a member gives you, unprompted, about how the space feels different. Collect those. Share them with your team. Share them with us. That is the story kip is in.
10 sign off
before you
go live.
Walk this list before launch week. If anything is open, email hello@kip.life. Click to tick.
progress
0 / 17
setup.
Tags installed and tested at every planned location
Tap positions confirmed. Clear sightlines, no obstruction.
Signage printed and in place near every tag
Partner dashboard access confirmed for every relevant team member
comms.
Week −2 member email scheduled or sent
Week −1 reminder email drafted and scheduled
Week 0 launch email drafted and scheduled
Social posts drafted across feed and stories
Internal team email sent
Newsletter mention queued for the month after launch
team.
Team briefed on what kip is and what to say
Troubleshooting reference (§08) printed or shared internally
Single internal contact named for kip questions on the floor
hello@kip.life saved as the route for anything kip can help with
brand.
All copy reviewed for kip lowercase usage
Co‑branded lockup used correctly on customer‑facing materials
Custom assets sense‑checked with kip before going live
11 support
support.
We are here to make this work. However the partnership shows up. Get in touch at hello@kip.life.
What we handle.
- Member support, end to end. Anything app, tech, or product related a member runs into is on us. Setup, modes, account, troubleshooting, the lot. Members reach kip support directly through the in‑app Help Centre. Your team never has to triage an app issue.
- Tag and hardware. Fault. Replacement. Damage. Email us.
- Comms review. Send drafts. We feed back.
- Custom assets. Anything outside the pack.
- Partner questions your team can't answer. Whatever they bring you, we'll help you handle.
- Event tie ins. Anything kip could be part of.
What you handle.
The space. The placement. The voice. The member relationship. Everything that makes kip part of your environment rather than an installation that sits in it. We bring the product. You bring the room.
Response times.
Standard
Within one working day
Urgent
Tag faults, dashboard. Same day.
Assets
Within three working days
∎ a closing note
Launch and embed are where the partnership earns its value. After that, the real opportunity is treating kip as an operating rhythm. Not a one off install. A thing your space practises. Weekly comms. Monthly mentions. Quarterly reviews. The partners who do this don't just have kip in their space. They have a story they keep telling.
We're in it with you.