Pre-seed · SEIS/EIS approved · Closing 31 August 2026

Closing in — days.

To grow globally, develop the tech, and build a category defining brand in digital wellness.

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Pre-seed round

The round has closed.

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We're addicted to our phones.

We're addicted to our phones
kip tag in hand

And it is impacting every area and space in our life.

Presence
Exercise
Sleep
Productivity
Mental health
Brain health
kip tag in hand
why now

The shift away from always-on is already happening. The market to support it is just emerging.

Behavioural data, consumer demand, and category economics all point the same direction and no brand is doing it like we are.
1441%

UK growth in phone-free events

The fastest-growing UK event category in 2026. People are paying to be present. Source: Eventbrite, 2026
567%

Global growth in phone-free events

A worldwide behavioural shift, not a local trend. Source: Eventbrite, 2026
2,617

The average person touches their phone

every single day. That is almost a million times per year.
78%

of UK adults

want to spend less time on their phone. Demand is mainstream, not niche. Source: Ofcom, 2024
$133.98b

Digital Detox Tourism and experiences

Growing at 24.% CAGR by 2034
$28.04b

The wellness app market - 2030

App blocking is the fastest-emerging sub-category, with no clear category leader. Source: Grand View Research, 2025

kip in the wild

We are live with partners

You'll see this on the gram. We thought we'd put it here too, where it might do more good.

Fitness First

TOGETHER

The Ministry

?

?

Traction

Where we currently are.

We're not pitching an idea. We're pitching a working product, paying partners, and a brand ready to grow. At a time when everyone is talking about phones, screen time and analog living.

  • Live on iOS and Android
  • Live partner dashboard
  • A growing consumer base
  • A modern and recognisable brand
  • B2b and B2c products manufactured and selling
  • 8 brand partners agreed, with more in the pipeline
  • Ambitious plans and signals to scale fast and globablly
22 years building experiences. Now building the brand that protects them.

Founder - SHAUN TRAYNOR

22 years building experiences. Now building the brand that protects them.

22 years in the wellness industry, most recently in CEO and Managing Director roles at leading London wellness businesses. The idea for kip arrived in a gym, watching every machine occupied by someone scrolling. kip isn't just about digital wellness. It's about experience, environment, and connection. The things people pay for and show up for, and the things their phones quietly take away. Today, kip protects the moment. Next, we will build the habit. It will learn your patterns, understand your goals, and coach you toward a healthier relationship with your phone. This is the brand being built to define digital wellness, the way Whoop did for recovery and Strava did for running. Early enough to shape it. Proven enough to back it.

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